I saw a few of these spots for Frito Lays on television. The ads, done by the San Francisco agency Goodby, Silverstein & Partners, promote Frito Lay's chips and dip products as an inseparable combo. The tactic is smart because it shows that each product enhances the other. It's true love, snack style. I enjoy the animation that gives objects, like magnets and glasses, human emotions. The music used in each ads are fresh and fun. There are five in total and below are my two favorites.
"The Magnet"
"Little Bright Eyes"
Creative directors Rick Condos and Hunter Hindman, art director Jessica Feeney, senior copywriter Alexandra Tyler, executive producer Amanda Cox, senior producer Julie Hart, producer Jonathan Percy, music producer Todd Porter, account manager Nida Haider, associate account manager Mark George.
Logo animation on all spots was designed by Cobra Creative. The web site was produced at B-Reel.
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