Beautiful Bottles

Evian has tapped designer Paul Smith to create a collectable water bottle using his child-like inspirations.  The striped water bottle also has five different bottle caps in various hues.  Smith was not the first to design tres chic bottles for Evian.  Christian Lacroix and Jean Paul Gaultier have both designed for Evian.  For Gaultier's assignment, he also designed five bottles for the Haute Couture collection showing that a water bottle can be as elegant as jewelry.   I hope to see more designers pair up with Evian in the future because package design has never looked so beautiful.

Paul Smith

Christian Lacroix

 

Jean Paul Gaultier

Jean Paul Gaultier - Haute Couture Collection

Bank of America Leaves Footprints Behind

Heading into Chicago this weekend,  outdoor signage for the 2009 Bank of America Chicago Marathon caught my attention.  The campaign's images, runners formed from colored footprints, are accompanied with the individual's reasons for being at the race.  All over the Windy City the campaign has a presence, from murals to lamppost signage. From BBDO, New York, the campaign is part of a digital fundraising push for 123 charitable causes.  As one article states, the campaign "illustrates the theme that every participant and spectator who attends on race day directly contributes to the impact that the race leaves behind."  Great art direction for a great cause, I can dig it.

Music Video with Style

I caught this music video for Kid Cudi's new single, Make Her Say (I Poke Her Face) ft. Kanye West and Common, and immediately loved the visuals of it.  Director Nez Khammal created a horizontal split-screen that is reminiscent of a Mario Kart race rather than the normal vertical split.  It keeps the images fresh and flowing, ever so nicely.  My favorite scene is probably the opener, with the rooftop full of colorful balloons.  Check out the full video here, I insist.

Trident: A Little Piece of Happy

Trident's new campaign "A Little Piece of Happy" actually brought a smile to my face. Mission accomplished JWT, New York.  A simultaneous website contains all the commercials in addition to happy articles, pictures, music and even a coupon to make you happy.  My favorite spot is "Daisy."