Bank of America Leaves Footprints Behind

Heading into Chicago this weekend,  outdoor signage for the 2009 Bank of America Chicago Marathon caught my attention.  The campaign's images, runners formed from colored footprints, are accompanied with the individual's reasons for being at the race.  All over the Windy City the campaign has a presence, from murals to lamppost signage. From BBDO, New York, the campaign is part of a digital fundraising push for 123 charitable causes.  As one article states, the campaign "illustrates the theme that every participant and spectator who attends on race day directly contributes to the impact that the race leaves behind."  Great art direction for a great cause, I can dig it.

Panamericana Escola de Arte e Design : Part Dos

Here's more from AlmapBBDO's campaign, How Far Does Your Creativity Go for the Panamericana Escola de Arte e Design. The original print ads (one below) are in an early post.


These new ads are clever placement ideas including napkins, placemats, bathroom stalls, t-shirts and even grafitti, all that get people to interact with the ads.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida, Isabela Filippi
Advertiser’s Supervisor: Enrique Lipszyc

Panamericana Escola de Arte e Design: How Far Does Your Creativity Go

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida, Isabela Filippi
Advertiser’s Supervisor: Enrique Lipszyc
Published: February 2009

As someone who doodles a lot, I love these ads for the Panamericana Escola de Arte e Design. These print ads hit the nail on the head because they focus on a simple everyday occurrence that creative individuals understand. This is what makes good ads: a key insight specific to the target.

Seperated at Birth? Coca-Cola and Pepsi

"Surfer"

Agency: Ogilvy, Singapore
Creative Director: Sonal Dabral
Art Director: Alan Vladusic
Copywriter: Neil Flory

"Surfer"
Agency: BBDO Germany
Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Dietmar Neumann Beratung: Heike Flottmann, Annika Lauhöfer
Art Buying: Birgit Paulat
Production: Stefan Kranefeld Imaging, Düsseldorf

Apparently if you like cola soda you are Kelly Slater. Despite the same basic idea, each ad was able to have a different stylistic direction. Pepsi's landscape photo is a nice change from most soft drink ads. Sans the photoshopping in color, the image could be in any nature/surfer magazine. I especially give kudos to Coke for their ability to produce an ad without using the brand's name. It is classically Coca-Cola in every way: the color, the copy, the simplistic style. The two ads are definitely related, but I'll say they're fraternal twins, not identical.