Showing posts with label coke. Show all posts
Showing posts with label coke. Show all posts

Tuesday, July 14, 2009

Coca Cola Can Design - Part Deux


In April I posted about a special edition Coke can I'd been given. Above are all 5 summer edition designs. I still like the aviator sunglasses the best, but the grill design is coming in a close second.

Sunday, April 26, 2009

Coca Cola Can Design

Coke representatives were given out free cans of soda the other day. Gladly, I took one and then realized the sweet design on the can. It's a special edition, Summer 2009 can. I tried to see if there was more designs out there, but I couldn't find any. I LOVE the aviators. Love.

Sunday, February 22, 2009

Seperated at Birth? Coca-Cola and Pepsi

"Surfer"
Agency: Ogilvy, Singapore
Creative Director: Sonal Dabral
Art Director: Alan Vladusic
Copywriter: Neil Flory




"Surfer"
Agency: BBDO Germany
Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Dietmar Neumann Beratung: Heike Flottmann, Annika Lauhöfer
Art Buying: Birgit Paulat
Production: Stefan Kranefeld Imaging, Düsseldorf




Apparently if you like cola soda you are Kelly Slater. Despite the same basic idea, each ad was able to have a different stylistic direction. Pepsi's landscape photo is a nice change from most soft drink ads. Sans the photoshopping in color, the image could be in any nature/surfer magazine. I especially give kudos to Coke for their ability to produce an ad without using the brand's name. It is classically Coca-Cola in every way: the color, the copy, the simplistic style. The two ads are definitely related, but I'll say they're fraternal twins, not identical.