Bank of America Leaves Footprints Behind

Heading into Chicago this weekend,  outdoor signage for the 2009 Bank of America Chicago Marathon caught my attention.  The campaign's images, runners formed from colored footprints, are accompanied with the individual's reasons for being at the race.  All over the Windy City the campaign has a presence, from murals to lamppost signage. From BBDO, New York, the campaign is part of a digital fundraising push for 123 charitable causes.  As one article states, the campaign "illustrates the theme that every participant and spectator who attends on race day directly contributes to the impact that the race leaves behind."  Great art direction for a great cause, I can dig it.