Showing posts with label placement. Show all posts
Showing posts with label placement. Show all posts

Sunday, May 10, 2009

Panamericana Escola de Arte e Design : Part Dos

Here's more from AlmapBBDO's campaign, How Far Does Your Creativity Go for the Panamericana Escola de Arte e Design. The original print ads (one below) are in an early post.


These new ads are clever placement ideas including napkins, placemats, bathroom stalls, t-shirts and even grafitti, all that get people to interact with the ads.










Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida, Isabela Filippi
Advertiser’s Supervisor: Enrique Lipszyc

What Goes Around Comes Around

These four posters were done by Big Ant International, for the Global Coalition for Peace. The images are designed to wrap around poles and campaign for an end to the war in Iraq. It is this type of creative that shows ideas must be pushed far outside the box to get the best results. The creative here is the design placement.










“What Goes Around”
Big Ant International, New York
Creative Director Alfred S. Park,
Associate Creative Director Frank Anselmo
Art Director Jeseok Yi, Copywriters Francisco Hui and William Tran