"Surfer"Creative Director: Sonal Dabral
Art Director: Alan Vladusic
Copywriter: Neil Flory
"Surfer"Agency: BBDO Germany
Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Dietmar Neumann Beratung: Heike Flottmann, Annika Lauhöfer
Art Buying: Birgit Paulat
Production: Stefan Kranefeld Imaging, Düsseldorf
Apparently if you like cola soda you are Kelly Slater. Despite the same basic idea, each ad was able to have a different stylistic direction. Pepsi's landscape photo is a nice change from most soft drink ads. Sans the photoshopping in color, the image could be in any nature/surfer magazine. I especially give kudos to Coke for their ability to produce an ad without using the brand's name. It is classically Coca-Cola in every way: the color, the copy, the simplistic style. The two ads are definitely related, but I'll say they're fraternal twins, not identical.
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