Polar Bears

Director Tim Godsall of Biscuit Filmworks for Ogilvy New York received plenty of gold stars from the Association of Independent Commercial Producers (AICP) by winning in the Viral/Web Film category and the Audience Choice at AICP's Next Awards. The Next Awards "honor multidimensional brand promotions in the moving image." "Polar Bears," done for the Environmental Defense Fund and Ad Council, follows the trend of recent environmental PSAs with a poignant delivery of the message. Worthy work for a worthy cause.

Hot Wheels

"Parquet"/"Carpet"/"Tile"

Advertising Agency: Ogilvy, London; UK Creative Director: Alasdair Graham; Head Of Art: Andy Bird; Art; Directors: Andy Wyton, Jason Mendes; Copywriters: Jason Mendes, Andy Wyton; Photographers: Chris Jelley, Photolibrary; Retoucher: Trevor Qizilbash @ Tag; Art Buyers: Coral Stafford, Brigette Martin; Agency; Producer: Mark Doyle; Account Manager: Leah Walsh; Account Supervisor: Kate Dowling

Produced by Ogilvy, London, this campaign plays off the setting Hot Wheels are used within: the home (specifically different flooring in a home.) This idea also taps into the key insight that a child is not imagining their Hot Wheels driving around their living room or kitchen, but rather places like a forest or an ocean-side highway. By integrating both images, the prints show the reality of Hot Wheels and the imagination of a child. I also like that these ads don't show the product. It is uneccessary and would just add clutter. The strong visual protrays just what needs to be said.

Seperated at Birth? Coca-Cola and Pepsi

"Surfer"

Agency: Ogilvy, Singapore
Creative Director: Sonal Dabral
Art Director: Alan Vladusic
Copywriter: Neil Flory

"Surfer"
Agency: BBDO Germany
Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Dietmar Neumann Beratung: Heike Flottmann, Annika Lauhöfer
Art Buying: Birgit Paulat
Production: Stefan Kranefeld Imaging, Düsseldorf

Apparently if you like cola soda you are Kelly Slater. Despite the same basic idea, each ad was able to have a different stylistic direction. Pepsi's landscape photo is a nice change from most soft drink ads. Sans the photoshopping in color, the image could be in any nature/surfer magazine. I especially give kudos to Coke for their ability to produce an ad without using the brand's name. It is classically Coca-Cola in every way: the color, the copy, the simplistic style. The two ads are definitely related, but I'll say they're fraternal twins, not identical.