Trident: A Little Piece of Happy

Trident's new campaign "A Little Piece of Happy" actually brought a smile to my face. Mission accomplished JWT, New York.  A simultaneous website contains all the commercials in addition to happy articles, pictures, music and even a coupon to make you happy.  My favorite spot is "Daisy."

BBC: Robin Hood Logo

I just started to watch Robin Hood from the BBC and thought the show's logo was well-crafted.  The typeface fits the simple forest life the character leads while including his signature: the arrow.

Mini Cooper: Minimalism

Love the visual and the concept of this commercial for the Mini Cooper.



Advertising Agency: Webguerillas GmbH, Munich, Germany
Creative Director: Colin Conrad
Project Manager: Moritz Capelle
Other additional credits: Jochen Hirschfeld

Dos Equis: The Most Interesting Man in the World

I absolutely love the creative genius behind The Most Interesting Man in the World campaign for the imported beer brand, Dos Equis. Done by EuroRSCG, the commercials are accompanied by the company's excellent interactive website that includes The Most Interesting Academy. The noteworthy part of this campaign is that it has produced measurable sales growth. According a recent Ad Age article, "Through mid-June, a period when imported beer sales dropped 11%, sales of Dos Equis rose more than 17%, moving the brand into eighth place among imports (in a tie with Stella Artois), when shipments rose 13%, claims Advertising Week."

Some of my favorite liners describing the MIM:
"He once had an awkward moment just to see how it feels."
"His blood smells like cologne."
"Even his enemies list him as their emergency contact number."

Television Spots











In addition to the traditional 30 second television spots, the campaign also includes shorter advice spots from the MIM.





Couldn't forget the print ads.


And a radio spot.

Honda Insight

From Rubin Postaer and Associates, comes these commercials for the Honda Insight. I enjoy the choreographed idea of showing a subject and then revealing more people, with their Insights of course. The music is well-chosen: fun, welcoming and relaxing.

Polar Bears

Director Tim Godsall of Biscuit Filmworks for Ogilvy New York received plenty of gold stars from the Association of Independent Commercial Producers (AICP) by winning in the Viral/Web Film category and the Audience Choice at AICP's Next Awards. The Next Awards "honor multidimensional brand promotions in the moving image." "Polar Bears," done for the Environmental Defense Fund and Ad Council, follows the trend of recent environmental PSAs with a poignant delivery of the message. Worthy work for a worthy cause.

Go with Visa: First Global Campaign

Back in March, Visa with the help of TBWA\Chiat\Day, launched their first global campaign, "More People Go with Visa" changing from the previous , "It's everywhere you want to be." Morgan Freeman smartly remains their spokesperson, the always comforting voice of reason. I like both of the two commercials below because of the tone and the visual story. The first is in a pizzeria and shows the stylistic flair of an old school pizza-making joint, something you don't get from a chain restaurant. And I love Mambo Italiano as a backdrop. The second spot, features an aquarium visit and has beautiful color movement. According to a Visa press release, the global campaign reflects "the company's evolution to a single, global company" and now enables the brand to use one unified marketing tactic. Not only is this money saving for Visa, but it also reflects how Visa customers, (specifically in the U.S.) are cutting back, and being smarter about their spending.

Ray Ban: Chameleon

Advertising Agency: Cutwater, USA
Production company: Method labs
Song: Yusef, “Eat My Bear”

From Ray Ban's new campaign "Never Hide" celebrating color in the iconic shades.

Frito Lays: Made For Each Other

I saw a few of these spots for Frito Lays on television. The ads, done by the San Francisco agency Goodby, Silverstein & Partners, promote Frito Lay's chips and dip products as an inseparable combo. The tactic is smart because it shows that each product enhances the other. It's true love, snack style. I enjoy the animation that gives objects, like magnets and glasses, human emotions. The music used in each ads are fresh and fun. There are five in total and below are my two favorites.

"The Magnet"



"Little Bright Eyes"


Creative directors Rick Condos and Hunter Hindman, art director Jessica Feeney, senior copywriter Alexandra Tyler, executive producer Amanda Cox, senior producer Julie Hart, producer Jonathan Percy, music producer Todd Porter, account manager Nida Haider, associate account manager Mark George.

Logo animation on all spots was designed by Cobra Creative. The web site was produced at B-Reel.

Public Awareness: Global Warming

Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
Aired: January 2009

I like this ad because a message like global warming often becomes hard to relate to on a personal level. However, this television spot shows what would happen to a human's habitat if it was in the position that polar bears are currently in. And of course, it is simple and to me, simple is always best.