Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
Aired: January 2009
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
Aired: January 2009
I like this ad because a message like global warming often becomes hard to relate to on a personal level. However, this television spot shows what would happen to a human's habitat if it was in the position that polar bears are currently in. And of course, it is simple and to me, simple is always best.
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