"Daytrip Society is a destination for those inspired by the romance of nature and the adventure of travel...the boutique features a unique mix of gifts, home décor, gear and hand-crafted treasures that blends modern design with the outdoors..." (lingo from About page at website)First, I love the crest for this Maine boutique. I think the bird on the binoculars says that this place is about enjoying your time, whether on a daytrip or browsing around the store.
I also love the layout located on their homepage:
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It shows a variety of the store's products but doesn't appear to be too busy because there is a clear separation of the products by keeping the background white. Also, the layout reflects what I think the store is about: a lot of different things that can still fit together. Design-wise, if you can make this work, you've done your job.
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