Trident: A Little Piece of Happy

Trident's new campaign "A Little Piece of Happy" actually brought a smile to my face. Mission accomplished JWT, New York.  A simultaneous website contains all the commercials in addition to happy articles, pictures, music and even a coupon to make you happy.  My favorite spot is "Daisy."

WWF: It's your turn

Another batch of brilliantly simple ads for the World Wildlife Fund, by JWT Singapore and from Cannes Lions 2009. The signature black and white of these print ads is signature of the organization's identity. An easy to grasp idea is another mark of a WWF ad.

JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D'souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng