WWF: It's your turn

Another batch of brilliantly simple ads for the World Wildlife Fund, by JWT Singapore and from Cannes Lions 2009. The signature black and white of these print ads is signature of the organization's identity. An easy to grasp idea is another mark of a WWF ad.

JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D'souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng

WWF: Our life at the cost of theirs?

"Elephant"/"Turtle"/"Rhino"
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mayur varma, Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay, Karn Singh, Mandar Wairkar

These ads for the World Wildlife Fund are simple yet poignant. Each detailed image is of a city, town, human-built area, etc. that make up the whole image of the animal. The simple headline "Our life at the cost of theirs?" offers the reader an issue to contemplate and then reflect upon. The hand-drawn style typeface for the headline fits perfectly with the image. I also like the decision to place the WWF logo and tagline in the upper left corner. It is nice to see an ad that breaks the typical logo placement mold. Black and white was also a smart choice, like the images could be straight out of The Complete Encyclopedia of Illustrations.