Back in March, Visa with the help of TBWA\Chiat\Day, launched their first global campaign, "More People Go with Visa" changing from the previous , "It's everywhere you want to be." Morgan Freeman smartly remains their spokesperson, the always comforting voice of reason. I like both of the two commercials below because of the tone and the visual story. The first is in a pizzeria and shows the stylistic flair of an old school pizza-making joint, something you don't get from a chain restaurant. And I love Mambo Italiano as a backdrop. The second spot, features an aquarium visit and has beautiful color movement. According to a Visa press release, the global campaign reflects "the company's evolution to a single, global company" and now enables the brand to use one unified marketing tactic. Not only is this money saving for Visa, but it also reflects how Visa customers, (specifically in the U.S.) are cutting back, and being smarter about their spending.
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