Hot Wheels

"Parquet"/"Carpet"/"Tile"

Advertising Agency: Ogilvy, London; UK Creative Director: Alasdair Graham; Head Of Art: Andy Bird; Art; Directors: Andy Wyton, Jason Mendes; Copywriters: Jason Mendes, Andy Wyton; Photographers: Chris Jelley, Photolibrary; Retoucher: Trevor Qizilbash @ Tag; Art Buyers: Coral Stafford, Brigette Martin; Agency; Producer: Mark Doyle; Account Manager: Leah Walsh; Account Supervisor: Kate Dowling

Produced by Ogilvy, London, this campaign plays off the setting Hot Wheels are used within: the home (specifically different flooring in a home.) This idea also taps into the key insight that a child is not imagining their Hot Wheels driving around their living room or kitchen, but rather places like a forest or an ocean-side highway. By integrating both images, the prints show the reality of Hot Wheels and the imagination of a child. I also like that these ads don't show the product. It is uneccessary and would just add clutter. The strong visual protrays just what needs to be said.