Advertising Agency: Jung von Matt/Elbe, HamburgExecutive Creative Directior: Sascha Hanke, Wolf Heumann
Creative Directior: Andreas Ottensmeier, Harald Gasper
Art Direction: Roman Mitterer
Copy: Christine Graf
Copy reads, "Unexpectedly powerful: the IXO with Lithium-Ion technology." Art direction like this catches the eye, then brings the reader in to figure it out, through the copy. Perfect harmony.
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