The Secret Life of Logos & Gotham Books

While browsing at a bookstore yesterday, I came across an interesting book called The Secret Life of Logos by Leslie Cabarga. 75 designers contributed their opinions and experiences with logo creation. My favorite part is the sketches and logo variations of each identity, showing the evolution of the logo. One of my favorite identities is for Gotham Books, an imprint of publishing giant Penguin Group. According to the design firm responsible for the piece, Eric Baker Design Associates, "the logo both captures New York City, which the name Gotham implies, but distinctly refers to publishing with the book forms used to create the skyscraper icon."

Designers: Eric Baker and Eric Strohl