Signs Short Film

I stumbled upon this short film a few days ago. I'd rarely sit through a 12 minute video, but "Signs" caught my interest and kept me captivated. The director, Patrick Hughes, has several great commercials on his website and a few other short films. The spot was created by @radical.media, a multi-disciplinary integrated media company that has a wide portfolio with several talented professionals including Hughes.

Bosch IXO Ad

Advertising Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Directior: Sascha Hanke, Wolf Heumann
Creative Directior: Andreas Ottensmeier, Harald Gasper
Art Direction: Roman Mitterer
Copy: Christine Graf

Copy reads, "Unexpectedly powerful: the IXO with Lithium-Ion technology." Art direction like this catches the eye, then brings the reader in to figure it out, through the copy. Perfect harmony.

Minnesota Zoo Logo

I love the Minnesota Zoo logo. It's a beautiful mix of animal and fauna, and easy to visually understand. The repetitive leaves that translate into the spots of the big cat work wonderfully. Absolutely fabulous.

Paul Newman Poster

It took me a few seconds to figure out how this piece works. The 2001 film festival poster portrays one of my all time favs, Paul Newman. Tilt your head to the left. Then to the right. Hopefully you'll see it now. Found here.

Satisfaction Typeface

Apparently Mick Jagger never saw this typeface. Called "Satisfaction" this might be hard to read when small, but it is still gorgeous. Found it here.

Paul Lee Design

Brilliant images created by Los Angeles graphic designer Paul Lee. He crafted these images in '07. Lee has an amazing and extensive portfolio including work for Lexus, Acura, Google, Adobe, Sony and Nike. His work is definitely worth checking out!

Hot Wheels

"Parquet"/"Carpet"/"Tile"

Advertising Agency: Ogilvy, London; UK Creative Director: Alasdair Graham; Head Of Art: Andy Bird; Art; Directors: Andy Wyton, Jason Mendes; Copywriters: Jason Mendes, Andy Wyton; Photographers: Chris Jelley, Photolibrary; Retoucher: Trevor Qizilbash @ Tag; Art Buyers: Coral Stafford, Brigette Martin; Agency; Producer: Mark Doyle; Account Manager: Leah Walsh; Account Supervisor: Kate Dowling

Produced by Ogilvy, London, this campaign plays off the setting Hot Wheels are used within: the home (specifically different flooring in a home.) This idea also taps into the key insight that a child is not imagining their Hot Wheels driving around their living room or kitchen, but rather places like a forest or an ocean-side highway. By integrating both images, the prints show the reality of Hot Wheels and the imagination of a child. I also like that these ads don't show the product. It is uneccessary and would just add clutter. The strong visual protrays just what needs to be said.

PSYOP: Adidas

This is one example of the sweet work being made over at PSYOP, an animation extraordinaire company out of N.Y. and L.A. Their other work is definitely worth checking out.

Faces of Typefaces

It amazes me what people can do with typefaces. Check out more typeface portraits here.

The Roy Castle Lung Cancer Foundation: Deathbed

Advertising Agency: CHI&Partners, London, UK
Creative Director: Ewan Paterson
Art Director: Dave Masterman
Copywriter

: Ed Edwards
Photographer: Stock
Designer: Kylie McLean

I love this kind of ad. It is completely visual with no need for copy (not to knock copy!) It is also an image that instantly is understandable. While the message couldn't be clearer: cigarettes=death. The quicker an audience can understand your message, the more likely they won't dismiss it. Sometimes, ads have an amazing creative idea but it takes to long to get it, whether it is the visual and/or the copy. As an ad lover, I'd take an extra moment to figure such pieces out, but most consumers won't. Luckily, this ad sidesteps that trouble by making the idea easy to grasp.

Brazilian Association of Advertising Agencies

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director /Copywriter: Alexandre Gama
Art Director: Márcio Ribas

Way to sell yourself smartly. The mark of a good ad agency.

Graphic

Just a random graphic.

Art & Copy Film

I got an e-mail about this film and I totally want to see it, unfortunately I'll have to wait awhile because I can't get to any of the screenings. The synopsis from the film's website,

"Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with... industry legends, the film seeks to identify the elements that transform a slogan into a pop culture catch phrases.

The movie was filmed and edited during a four-year period and had an unusual source for its funding -- The One Club, a non-profit organization dedicated to the craft of advertising headquartered in New York.

ART & COPY provides a window into the creative process and the individuals who have changed our lives in ways we may not realize,” said Mary Warlick, CEO of The One Club. “The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.”