Mini Cooper: Minimalism

Love the visual and the concept of this commercial for the Mini Cooper.



Advertising Agency: Webguerillas GmbH, Munich, Germany
Creative Director: Colin Conrad
Project Manager: Moritz Capelle
Other additional credits: Jochen Hirschfeld

Mad Men: Season 2 DVD

I love the season two cover of the AMC's series, Mad Men. Simple, but an iconic image of the series.

Livestrong: #8

Maybe it's because I support the LIVESTRONG cause, but I immediately was attracted to, and understood this visual. I also like the vertical text and logo placement, upper right hand corner instead of the overused lower right hand corner. Kudos to Marmalade.

"Lance Armstrong was dealt one of life’s most difficult hands. He has managed to survive to ride for an incredible eighth Tour de France title. Win or lose, he’s already won just by being there. No matter what life throws at you. No matter what obstacles are in your path. No matter if the voices in your head are telling you that you can’t go on. Live every minute of your life with every ounce of your being. Unite and help us fight cancer. Because whatever you face, you can Livestrong."

Advertising Agency: Marmalade, Melbourne, Australia
Art Director: Tim Forte
Copywriter: Dan Forestal
Photographer: Chris von Menge
Retouching: Imagenation
Published: July 2009

Dos Equis: The Most Interesting Man in the World

I absolutely love the creative genius behind The Most Interesting Man in the World campaign for the imported beer brand, Dos Equis. Done by EuroRSCG, the commercials are accompanied by the company's excellent interactive website that includes The Most Interesting Academy. The noteworthy part of this campaign is that it has produced measurable sales growth. According a recent Ad Age article, "Through mid-June, a period when imported beer sales dropped 11%, sales of Dos Equis rose more than 17%, moving the brand into eighth place among imports (in a tie with Stella Artois), when shipments rose 13%, claims Advertising Week."

Some of my favorite liners describing the MIM:
"He once had an awkward moment just to see how it feels."
"His blood smells like cologne."
"Even his enemies list him as their emergency contact number."

Television Spots











In addition to the traditional 30 second television spots, the campaign also includes shorter advice spots from the MIM.





Couldn't forget the print ads.


And a radio spot.

The Secret Life of Logos & Gotham Books

While browsing at a bookstore yesterday, I came across an interesting book called The Secret Life of Logos by Leslie Cabarga. 75 designers contributed their opinions and experiences with logo creation. My favorite part is the sketches and logo variations of each identity, showing the evolution of the logo. One of my favorite identities is for Gotham Books, an imprint of publishing giant Penguin Group. According to the design firm responsible for the piece, Eric Baker Design Associates, "the logo both captures New York City, which the name Gotham implies, but distinctly refers to publishing with the book forms used to create the skyscraper icon."

Designers: Eric Baker and Eric Strohl

Coca Cola Can Design - Part Deux

In April I posted about a special edition Coke can I'd been given. Above are all 5 summer edition designs. I still like the aviator sunglasses the best, but the grill design is coming in a close second.

WWF: It's your turn

Another batch of brilliantly simple ads for the World Wildlife Fund, by JWT Singapore and from Cannes Lions 2009. The signature black and white of these print ads is signature of the organization's identity. An easy to grasp idea is another mark of a WWF ad.

JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D'souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng

Honda Insight

From Rubin Postaer and Associates, comes these commercials for the Honda Insight. I enjoy the choreographed idea of showing a subject and then revealing more people, with their Insights of course. The music is well-chosen: fun, welcoming and relaxing.