Graphic

Just a random graphic.

Art & Copy Film

I got an e-mail about this film and I totally want to see it, unfortunately I'll have to wait awhile because I can't get to any of the screenings. The synopsis from the film's website,

"Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with... industry legends, the film seeks to identify the elements that transform a slogan into a pop culture catch phrases.

The movie was filmed and edited during a four-year period and had an unusual source for its funding -- The One Club, a non-profit organization dedicated to the craft of advertising headquartered in New York.

ART & COPY provides a window into the creative process and the individuals who have changed our lives in ways we may not realize,” said Mary Warlick, CEO of The One Club. “The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.”

Ray Ban: Chameleon

Advertising Agency: Cutwater, USA
Production company: Method labs
Song: Yusef, “Eat My Bear”

From Ray Ban's new campaign "Never Hide" celebrating color in the iconic shades.

Panamericana Escola de Arte e Design: How Far Does Your Creativity Go

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida, Isabela Filippi
Advertiser’s Supervisor: Enrique Lipszyc
Published: February 2009

As someone who doodles a lot, I love these ads for the Panamericana Escola de Arte e Design. These print ads hit the nail on the head because they focus on a simple everyday occurrence that creative individuals understand. This is what makes good ads: a key insight specific to the target.

PB&J Television Logo

I have seen this logo several times after the reality show Dress My Nest and always thought it was adorable. It is the logo for PB&J Television, a production company in Santa Monica, California.

Frito Lays: Made For Each Other

I saw a few of these spots for Frito Lays on television. The ads, done by the San Francisco agency Goodby, Silverstein & Partners, promote Frito Lay's chips and dip products as an inseparable combo. The tactic is smart because it shows that each product enhances the other. It's true love, snack style. I enjoy the animation that gives objects, like magnets and glasses, human emotions. The music used in each ads are fresh and fun. There are five in total and below are my two favorites.

"The Magnet"



"Little Bright Eyes"


Creative directors Rick Condos and Hunter Hindman, art director Jessica Feeney, senior copywriter Alexandra Tyler, executive producer Amanda Cox, senior producer Julie Hart, producer Jonathan Percy, music producer Todd Porter, account manager Nida Haider, associate account manager Mark George.

Logo animation on all spots was designed by Cobra Creative. The web site was produced at B-Reel.

Share Typeface

I love how these letters connect and the combo of capitol letters, lowercase letters and cursive (kind of the style I write in, but this is much prettier!) This typeface works well for a short saying like this but probably couldn't be used as a body font because it is too complicated. However, I could very well see this being framed and put on a wall as art.
(I couldn't find the creator of this typeface but I found it here.)

Daytrip Society

"Daytrip Society is a destination for those inspired by the romance of nature and the adventure of travel...the boutique features a unique mix of gifts, home décor, gear and hand-crafted treasures that blends modern design with the outdoors..." (lingo from About page at website)

First, I love the crest for this Maine boutique. I think the bird on the binoculars says that this place is about enjoying your time, whether on a daytrip or browsing around the store.

I also love the layout located on their homepage:

It shows a variety of the store's products but doesn't appear to be too busy because there is a clear separation of the products by keeping the background white. Also, the layout reflects what I think the store is about: a lot of different things that can still fit together. Design-wise, if you can make this work, you've done your job.

Energy

From the design firm, Vik.

Public Awareness: Global Warming

Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
Aired: January 2009

I like this ad because a message like global warming often becomes hard to relate to on a personal level. However, this television spot shows what would happen to a human's habitat if it was in the position that polar bears are currently in. And of course, it is simple and to me, simple is always best.

Reporters Without Borders

Copy: "Ink should flow when blood flows. Nothing and no-one should prevent journalists from reporting from combat zones."

"Ink"

Agency: Saatchi & Saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Peter Turnley
Published: February 2009

I couldn't agree more with this statement. Excellent visual and outstanding copy that work together in unison, without feeling like there is too much going on in this ad. Nicely done.

Permima

This comes from the Conran Design Group in London for their client Permira, a private equity firm. This is in a publication piece that the group created for the company. The quotation from Permima's CEO is relevant to any type of business but I find it especially relatable to advertising. Strategy must be easy to understand, plain and simple. Not dumb simple but clear-cut and to the point. If you can't get your strategy out clearly, then your final advertisements will fail due to their complexity of understanding. Don't make a consumer work too hard at comprehending your ad, else you will lose them.
On a design note, the orange color makes the important information pop nicely. The layout is also not what I would expect from a private equity firm but that is to the company's advantage. The brand becomes less stodgy with such bold typeface and the stacking of the text. I also think that the placement of the quotation marks is a plus and their rounded edges help to soften the sharp typeface.

WWF: Our life at the cost of theirs?

"Elephant"/"Turtle"/"Rhino"
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mayur varma, Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay, Karn Singh, Mandar Wairkar

These ads for the World Wildlife Fund are simple yet poignant. Each detailed image is of a city, town, human-built area, etc. that make up the whole image of the animal. The simple headline "Our life at the cost of theirs?" offers the reader an issue to contemplate and then reflect upon. The hand-drawn style typeface for the headline fits perfectly with the image. I also like the decision to place the WWF logo and tagline in the upper left corner. It is nice to see an ad that breaks the typical logo placement mold. Black and white was also a smart choice, like the images could be straight out of The Complete Encyclopedia of Illustrations.